Facebook 廣告
在Facebook廣告指南，我們將發現所有不同的Facebook廣告類型。
什麼是不同的Facebook廣告類型
每種廣告類型的規格是什麼
不同Facebook廣告類型的一些很好的例子
為什麼使用正確的廣告類型很重要
什麼是最好的Facebook廣告類型使用
Traffic and Leads for Your Website
One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of Facebook ads that help to drive traffic to your website.
Link Click Ads
Supported placements: Right Column Desktop Newsfeed Mobile Newsfeed Audience Network Instagram
If you think about Facebook ads, you’re probably thinking about the Link Click Ads.
This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.
These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost!
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters Link Description: 30 characters
Video Ads
Supported placements: Desktop Newsfeed Mobile Newsfeed Audience Network Instagram
Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.
Specs:
- Ad copy text: 90 characters
- Aspect ratios supported: 16:9 to 9:16
- File size: up to 4 GB max
- Continuous looping available
- Video can be as long as 120 min., but most top-performing videos are 15-30 seconds
Boosted Page Posts
Supported placements: Desktop Newsfeed Mobile Newsfeed Audience Network Instagram
Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.
As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: unlimited
- Headline: 25 characters
- Link Description: 30 characters
Sales and Leads for Your Product or Service
If you’re running an e-commerce store or have multiple offers you’d like to promote, Facebook allows you to showcase a range of products and services in a single ad.
Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. By not leaving the platform, load times are up to 10X faster! This makes for a great user experience and reduces the time (and often, money) required to acquire new leads.
Multi-Product (Carousel Ads)
Supported placements: Desktop Newsfeed Mobile Newsfeed Audience Network Instagram
The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.
It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.
Specs:
- Recommended image size: 1080 x 1080 or 600 x 600 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Dynamic Product Ads (DPA)
Supported placements: Desktop Newsfeed Mobile Newsfeed Right Column Audience Network Instagram
Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.
All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!
Specs:
- Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Dynamic Product Ads (DPA)
Supported placements: Desktop Newsfeed Mobile Newsfeed Right Column Audience Network Instagram
Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.
All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!
Specs:
- Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Canvas Ads
Supported placements: Mobile Newsfeed
Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.
With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 45 characters
- Canvas has the following possible components:
- Header with logo
- Full-screen image
- Text block
- Button for offsite links
- Image carousel
- Auto-play video
- Full-screen tilt-to-pan image
- Product set
Collection Ads
Supported placements: Mobile Newsfeed
Facebook Collection Ads let you showcase multiple products that are being sold on your website.
This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!
Specs:
- Image Size: 1,200 x 628 pixels recommended
- Image Ratio: 1.9:1
- Your image may not include more than 20% text. Check how much text is on your image.
- Headline: 25 characters recommended
